Go-to-Market Strategy
5 ResourcesThe go-to-market frameworks that define ICP, positioning, and channel selection before spending a dollar on demand generation.
MAGNET GTM Framework
Mark's proprietary 6-stage go-to-market system: Market, Awareness, Generate, Nurture, Execute, Track. The operating model used in every fractional CMO engagement from Seed through Series B.
View the MAGNET Framework →ICP Definition Worksheet
A structured template for defining your ideal customer profile: firmographics, technographics, buying triggers, decision-maker titles, disqualification criteria, and the behavioral signals that separate high-fit from low-fit prospects.
ICP Definition Guide →GTM Strategy One-Pager
A single-page framework covering: target ICP, differentiated positioning statement, primary and secondary demand channels, 90-day launch milestones, and the 3 KPIs that define GTM success. Board-presentable format.
GTM Strategy Guide →Competitive Positioning Map
A 2x2 framework for mapping your competitive landscape: identify the white space your competitors are not occupying, the positioning territory you can own, and the messaging that differentiates on outcomes instead of features.
B2B Strategy Guide →Product-Market Fit Validation Checklist
12 questions that separate genuine PMF from wishful thinking: retention benchmarks, NPS scores, pull-vs-push customer acquisition signals, and the 3 qualitative indicators that predict sustainable growth.
PMF Definition & Guide →Demand Generation
5 ResourcesChannel strategy, pipeline architecture, and the frameworks that turn marketing spend into predictable revenue.
Demand Generation Channel Matrix
A scoring matrix for selecting demand generation channels based on your deal size, sales cycle, ICP, and current stage. Maps SEO, paid search, paid social, outbound, content, ABM, and events against CAC benchmarks by company size.
Demand Generation Guide →Lead Scoring Model Template
A weighted scoring framework for defining MQL and SQL thresholds: firmographic fit score, engagement score, intent score, and the handoff criteria that keep sales from wasting time on unqualified leads.
MQL Definition Guide →ABM Target Account Selection Framework
A tier-based framework for account-based marketing programs: Tier 1 (1:1 personalization), Tier 2 (1:few clusters), Tier 3 (1:many automation). Includes ICP scoring criteria and the technology stack needed for each tier.
ABM Strategy Guide →Outbound Sequence Framework
A 7-touch B2B outbound sequence template covering email, LinkedIn, phone, and video touchpoints. Includes subject line formulas, opening line structures, and the call-to-action cadence that maximizes reply rates without burning your sender reputation.
Lead Generation Guide →Paid Media Audit Checklist
A 28-point checklist for auditing your Google Ads, LinkedIn Ads, and Meta Ads accounts: audience targeting quality, budget allocation by funnel stage, ad copy and landing page alignment, conversion tracking integrity, and the 6 signals that indicate wasted spend.
Marketing Audit Services →Metrics & Measurement
4 ResourcesThe measurement frameworks that turn marketing from a cost center into a revenue function with a defensible ROI.
CAC Payback Period Calculator
How to calculate customer acquisition cost, CAC payback period, and LTV/CAC ratio for your B2B business. Includes benchmarks by company stage: what is healthy at $1M ARR vs. $10M ARR vs. $50M ARR, and the channel-level CAC targets that drive budget allocation decisions.
CAC Guide & Benchmarks →Marketing Attribution Model Guide
First-touch, last-touch, linear, time-decay, and data-driven attribution explained with the use cases for each. Includes the CRM configuration checklist for HubSpot and Salesforce that makes multi-touch attribution possible without a $100K analytics platform.
Revenue Operations Guide →Marketing KPI Dashboard Template
The 12 marketing KPIs that belong in every B2B board report: marketing-sourced pipeline, CAC by channel, MQL-to-SQL conversion rate, pipeline velocity, NRR contribution, content-attributed pipeline, paid media ROAS, and 5 more. Includes target ranges by company stage.
RevOps Definition →LTV (Customer Lifetime Value) Calculator
How to calculate LTV for B2B companies: average contract value, gross margin, average customer lifespan, and expansion revenue adjustments. Includes the LTV/CAC ratio benchmarks that inform channel investment decisions and the expansion revenue multiplier that most B2B companies undercount.
LTV Guide & Calculator →Content Marketing & SEO
4 ResourcesContent strategy frameworks that build topical authority, generate organic pipeline, and create the kind of assets that compound over years.
Topical Authority Cluster Model
The hub-and-spoke content architecture that makes B2B companies rank for entire topic clusters instead of individual keywords. Includes the pillar page formula, cluster page depth requirements, internal linking structure, and the 6-month content roadmap template used in active engagements.
Content Marketing Guide →B2B Content Calendar Template
A 12-month content calendar framework organized by buyer journey stage: awareness content (top-of-funnel traffic), evaluation content (middle-funnel pipeline), and decision content (bottom-funnel conversion). Includes publishing frequency benchmarks by team size and content type priority matrix.
Content Strategy Guide →SEO Content Audit Checklist
A 22-point checklist for auditing your existing content library: pages with declining traffic (content decay), keyword cannibalization, thin content below 800 words, missing internal links, outdated statistics, and the 4 quick wins that recover rankings without writing a single new page.
Marketing Audit Services →Email Nurture Sequence Framework
A 5-sequence email architecture for B2B companies: welcome sequence, lead magnet follow-up, free trial onboarding, re-engagement, and post-demo nurture. Includes subject line formulas, optimal sending cadence, and the segmentation logic that personalizes without requiring a marketing operations team.
Email Marketing Guide →Fractional CMO Resources
5 ResourcesEverything you need to evaluate, hire, and onboard a fractional CMO -- and measure the results.
40-Point Marketing Audit Checklist
The same checklist used in every MarkCMO Day 1 engagement audit: ICP validation, channel performance, tech stack configuration, attribution integrity, content quality, team structure, agency management, and competitive positioning. Identifies the 3-5 highest-leverage fixes in any marketing function.
Marketing Audit Services →Fractional CMO 90-Day Onboarding Plan
The exact 90-day framework used in every MarkCMO engagement: Day 1-30 (audit, ICP, strategy), Day 31-60 (pipeline machine launch), Day 61-90 (scale, optimize, extend). Includes the KPIs measured at each phase and the deliverables that make the first 90 days board-presentable.
90-Day Fractional CMO Guide →Questions to Ask a Fractional CMO
25 interview questions that separate experienced fractional CMOs from consultants who have never owned revenue. Covers: ICP methodology, attribution approach, reporting cadence, team leadership experience, and the red flags that signal a CMO who cannot execute.
Interview Questions Guide →Fractional CMO Contract Guide
What a fractional CMO contract should include: scope of work, hours and availability, KPI accountability, IP ownership, non-solicitation provisions, and the contract structures that protect both parties without requiring long-term commitment. Includes red flags in standard agency retainer contracts.
CMO Contract Guide →15 Signs You Need a Fractional CMO
A diagnostic checklist for determining whether a fractional CMO is the right hire for your company right now: pipeline stagnation, CAC creep, team leadership gaps, investor pressure, and the 11 other signals that experienced operators recognize before revenue becomes a crisis.
Read the Full Guide →Revenue Operations & CRO
3 ResourcesThe operational frameworks that align marketing, sales, and customer success around shared revenue metrics.
Revenue Operations Setup Checklist
The 5-phase RevOps infrastructure checklist: pipeline stage definitions, lead routing rules, attribution model configuration, closed-loop reporting, and the 3 dashboards every revenue leader needs before their next board meeting. Compatible with HubSpot, Salesforce, and Pipedrive.
RevOps Services →CRO Audit: PIE Framework
The Potential, Importance, and Ease (PIE) framework for prioritizing conversion rate optimization tests. Includes the landing page audit checklist, A/B test hypothesis template, and the 8 highest-impact CRO wins for B2B SaaS and professional services companies.
CRO Services →Sales-Marketing SLA Template
The service-level agreement that ends the marketing vs. sales finger-pointing: MQL definition, lead response time commitment, follow-up cadence, feedback loop cadence, and the shared pipeline dashboard that makes both teams accountable to the same revenue number.
RevOps Definition →Frequently Asked Questions About These Resources
Want Help Implementing Any of These Frameworks?
Book a free 30-minute strategy call. Mark reviews your current marketing against the relevant frameworks and tells you exactly which 2-3 moves will have the highest impact on pipeline and revenue this quarter.
Month-to-month. No contracts. First results in 30 days.