Numbers That Don't Lie.
Concrete outcomes from real engagements. This is what happens when strategy, execution, and accountability align.
The Scorecard
What This Looks Like In Practice
Broken Ad Strategy to $3M Pipeline in 6 Months
Challenge: A SaaS client was burning budget on scattered campaigns with no coherent targeting, attribution, or retargeting structure. Leads were low quality and the sales team was closing less than 8% of them.
Approach: Rebuilt the entire ad strategy from scratch using AI-targeted campaigns, structured retargeting loops, and a revised ICP. Overhauled lead scoring and handoff to sales.
Scaling a Startup to 400% ROAS
Challenge: A direct-to-consumer startup had great product but no scalable acquisition engine. They were profitable on small spend but couldn't scale without ROAS collapsing.
Approach: Implemented full-funnel creative testing, CRO across all landing pages, customer LTV tracking, and a structured creative iteration framework.
Operational Rewire for a Fintech Firm
Challenge: A fintech firm was growing fast but their internal operations were breaking. Workflows were manual, reporting was inconsistent, and the marketing team had no unified playbook.
Approach: Dual engagement covering both marketing and operations. Automated key workflows, built KPI dashboards, and created a unified growth playbook aligned to revenue goals.
Go-to-Market Strategy for a Mobile Platform
Challenge: A mobile app had strong retention metrics but was struggling to acquire users efficiently. Their go-to-market strategy was undefined and their positioning was unclear in a crowded space.
Approach: Rebuilt positioning from the ground up based on deep customer psychology research. Designed a focused GTM strategy targeting two primary acquisition channels.
Sectors I've Operated In
What Clients Say
Mark diagnosed our marketing problem in the first call. Within 90 days, we had a complete system rebuild, new funnel, new positioning, and leads we could actually close. He sees things others simply miss.
We hired Mark as a fractional COO and he rewired how we operate entirely. Automation replaced hours of manual work. Our team finally has clarity and our numbers prove it. Wish we'd done this sooner.
Mark's understanding of human psychology and business strategy is unlike anyone I've worked with. He doesn't just help you grow, he helps you understand why your business was stuck in the first place.
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